The Big Marketing Technology (BMT) Lab is part of the Institute for Customer Insight at the University of St. Gallen. They identify and investigate technological developments to inspire organizations to interact with consumers in new ways. Our inspiration was the binary code. We created a versatile design system that can be easily recognizable as a part of BMT's brand.

BMT Lab logo animationBMT Lab logo animation
The Big Marketing Technology Lab business cardsThe Big Marketing Technology Lab business cards
BMT LabBMT Lab
The Big Marketing Technology Lab Visual IdentityThe Big Marketing Technology Lab Visual Identity
The Big Marketing Technology Lab BrandingThe Big Marketing Technology Lab Branding
The Big Marketing Technology Lab IdentityThe Big Marketing Technology Lab Identity
The Big Marketing Technology Lab identityThe Big Marketing Technology Lab identity
The Big Marketing Technology Lab IdentityThe Big Marketing Technology Lab Identity
The Big Marketing Technology Lab identityThe Big Marketing Technology Lab identity
The Big Marketing Technology Lab identityThe Big Marketing Technology Lab identity
The BMT LabThe BMT Lab
The Big Marketing Technology Lab IdentityThe Big Marketing Technology Lab Identity
The Big Marketing Technology Lab IdentityThe Big Marketing Technology Lab Identity